Lovers Not Haters launches Google's first-ever brand campaign for the U.S. Latino market. In July 2020, LNH was selected by Google to work on an awareness campaign to help Latino-owned businesses economically recover from the pandemic.

The campaign, which launched in September 2020 during Hispanic Heritage Month, celebrates the Latino community's resilience in times of adversity and the "Nunca dejamos de buscarle" — "We never stop searching for a way" — attitude that gets us through anything.

For us, it was about more than advertising. It was our opportunity to help our community and those businesses near us that never give up and always find a way.

The campaign consists of a series of TV spots and 30s/15s/6s online videos, social and digital assets for Snapchat and Twitter, as well as Pandora audios.