JOSE CUERVO BETS ON ‘CUERVO GAMES ELEMENTS’ FOR SALES BOOST. The Cuervo Games are best described as a mix between “American Ninja Warrior” and “Wipeout,” staged to illustrate the Cuervo family's process of making tequila. The Games brought live competition and concerts to consumers across the country and around the world. The competition visited over 20 cities and was live streamed online. Over 85,000 people attended events in person, and over 400,000 viewers tuned in online to create a total of over 200 million media impressions.