San Diego Wave FC
Together Somos Greater
The new brand platform: #TogetherSomosGreater created by Lovers Not Haters, reflects the inclusivity-centric philosophy the new expansion team is championing on and off the field. Most importantly, it celebrates the diversity and power of the collective in Greater San Diego, a diverse community that is joining forces with their new team to bring a wave of good, inclusion and togetherness. Because as the end frame of our first anthem spot says in Spanglish, English/Chinese and English/Tagalog: Together Somos Greater.
Together Somos Greater
Ex-Chargers · Online Video :40
In this OLV, the team lets 30k+ ex-Charger fans who were left without a team when the NFL team left the city know that there's a new team to love. “The team that will be passed on from generation to generation. Not from city to city.”
Mujeres Brewery · Online Video :40
This OLV celebrates the reciprocal support between the team and a local women-owned, latino-managed brewery in Barrio Logan, and how they show up for each other.
In-Stadium messaging.
Brand Guidelines.
Social.
Fans reacted to our Bilingual Platform.
The campaign extended to other media.
